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Your Missouri Jewelers

Locally Owned and Operated,

Serving Your Local Communities for over 100 years !

The Missouri Jewelers Association (MJA) is a retail trade organization founded in 1906 committed to promote the general welfare, standing and prosperity of the jewelry industry.  

MJA Code of Ethics


Missouri Jewelers Association Code of Ethics




The Jewelers of Missouri must have the respect and confidence of the public and the jewelry industry. For this confidence and respect, MJA members must maintain the highest possible ethical standards in their business dealings. Every member of MJA must follow and agree to the ethical standards, principles and practices of this association and acknowledge the necessity of compliance for the success of our industry and the association. Members of MJA are expected to keep and maintain the highest possible standards, even in cases not specifically mentioned or addressed by this Code of Ethics and Rules of Professional Conduct and Business Practices.

NOW, THEREFORE, BE IT RESOLVED THAT: We, members of the Missouri Jewelers Association, signify our bond to these professional standards through adoption and adherence to

The Code of Ethics and Rules of Professional Conduct.


E1. Strive to be good corporate citizen and contribute to the communities in which they do business when formulating policies and management decisions.

E2. Strive to improve their professionalism and expertise, as individuals and as organization, at all times.

E4. Understand the keeping promises and fulfillment of commitments to all parties is important.

E5.Comply with the letter and internet of all applicable laws, and will at all times show respect for the property of others.


E6. Advise and deal with every customer, in regard to each transaction, as they would wish to be advised and dealt with, were they the customer.

R1. Will strive to protect the industry and inform clients fraud, misrepresentation, and unethical business practices.


R2. Must adhere to all federal, state and local laws, including all Federal Trade Commission Guidelines and Bureau and Standard definitions, as they apply to the jewelry industry.


R3. Shall not make statements about competitor to another member of the industry, or about the competitors or members’ reputation, merchandise or business practices which that member knows to be false, misleading, disparaging or defamatory. Nor shall a member make a statement with malice or reckless disregard for whether they are false, misleading, disparaging or defamatory. A member may however, truthfully state his or her opinion whether asked or not, but should fully set forth the basics of this opinion.


R4. Merchandise may not intentionally be misrepresented as to its nature, authenticity, and/or origin.


R5. Will not engage in any illegal, unethical, false, misleading for deceptive business practices designed to come within the letter of the law but will have the effect of deceiving clients or purchasers.


R6. Advertising and selling practices shall be in compliance with the rules and guidelines set forth by the Federal Trade Commission.


R7. Whose advertising or promotions offer comparative prices or savings will clearly and conspicuously disclose the basis for those claims, and will be prepared and willing voluntarily to substantiate their claims to a neutral party, if challenged.


R8. Fulfill all conditions of their guarantee or service policies, as represented to their customers.


R9. Will act in accordance with the spirit and letter MJA The Code of Ethics and Rules of Professional Conduct.


R10. Makes every effort possible to ensure that we do not deal in the flow of Conflict Diamonds. We have notified our vendors that we will not knowingly deal in conflict diamonds and we have trained the staff of our stores to be as knowledgeable as possible on the issue.

*This document is an adapted version from Jewelers of America.

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